ルルルなビール

国道17号と馬場川通りをつなぐ坂道の途中にあるブルワリーパブ「ルルルなビール」をご存じだろうか。土間付きの1階が醸造所、2階はビアスタンド。店舗隣の空き地や1階でもビールや食事を楽しむことができ、音楽イベントや空き地にキッチンカーを招いたりと常に話題が絶えないお店である。店主の竹内さんは、フリーランスのコピーライター・ONOBORI3として市内を拠点に活動する中で、ビールが好きすぎるあまり数々のビールイベントや企画に携わってきた生粋のビールラバー。真夏の華金には中央イベント広場にて｢とりあえず金曜ビアテラス｣の開催や、夜の遊園地で行われる「るなぱ DE ないと」では前橋の果物を使用したオリジナルビールを提供するなど、多岐にわたって活躍する傍ら、三重の「伊勢角屋麦酒」、都内の「さかづきbrewing」、埼玉の「加須麦酒」などで修行し醸造所や店舗の開業に至った。現在の店舗では普段の営業だけでなく、ウォーキング後にビール片手に参加できる交流会や芋煮会のなど、イベントも多数開催。コピーライターとして、人の心を動かす事を一番に考えてきたからこその心が躍るような企画やイベントの数々は、ビールの根底にある「楽しい」を再認識させてくれた。竹内さんのDNAはまちなかをワクワクさせていル。

Lululu na Beer is a neighborhood brewery pub tucked along the slope connecting National Route 17 and Babagawa Street. The first floor houses the brewery, while the second floor serves as a cozy beer stand. Guests can also enjoy food and beer in the adjacent open lot or on the brewery floor itself. From live music performances to food truck gatherings, there is always something happening here. Owner Yakuto Takeuchi is a freelance copywriter known as ONOBORI3 and a true beer lover. His passion for beer has led him to organize a wide variety of beer-related events, including “Toriaezu Friday Beer Terrace,” held at Chuo Event Plaza on Friday nights during midsummer, and “Runapa DE Night,” an evening event held at the city’s amusement park, where he serves original beer made with fruit from Maebashi. Before opening his own brewery, Takeuchi trained at Isekadoya Beer in Mie Prefecture, Sakazuki Brewing in Tokyo, and Kazo Brewing in Saitama, learning both brewing techniques and brewery management. Today, Lululu na Beer is more than a place to enjoy craft beer. Alongside its regular business, it hosts a wide variety of community events, including post-walk beer gatherings and traditional “imoni” (traditional Japanese taro stew) parties. Drawing on his experience as a copywriter whose work has always focused on moving people’s hearts, Takeuchi creates experiences that remind visitors of the simple joy at the heart of beer. Through that spirit, Lululu na Beer continues to bring excitement, connection, and new energy to the heart of Maebashi.